Why Tata Nano not success in Indian market
Failure of Tata Nano
All peoples have many question for Tata nano-Why Tata Nano not success?
Tata valo ne socha ki indian midle class peoples ke liye ek sasti car banate hai, aur banay bhi lekin Tata nano ko success ki jagah par failure dekhna pada. It was very bad things for Tata company. Tata company ki marketing was really good.
Tata Nano itni charcha me rahi matalab ab tak koi india me launch hone wali car itni charcha me nahi ayi thi.Nano car was so small in design and very simple for drive.Nano ki design unik thi matalab esi chhoti car ab tak market me ayi nahi thi aur wo bhi only in 1 lakh.it was unbelievable for Indian peoples.
Jab tata nano ka marketing chal raha tha tab sabko esa lag raha thaki Nano car indin market me dhum macha degi.Nano ka size socha tha,color selection also so good,Tata Nano 1 lakh pesa wasul car thi us time me-only when marketing by Tata Company. Har koi india me esi car aye,car ayi to sahi wobhi laye kon Tata company-indian company.Aur jab Us president Obama india meeting ke liye aye tab uno ne Tata Nano ki mulakat ki aur uski tarif bhi ki. Us time Tata Nano ke liye char chand lag gaye.Ab nano ko marketing jarurat nahi thi.Tata company aur sab soch liya ab to Nano car dhoom macha degi.Par Nano launch hui to market me tik nahi pai kyuki nano ka market hi nahi bana. Akhir hua kya- jo Nano chali nahi. Aur fir Nano me aag lagneke kise bhi samne aye aur uska reason electric fault bataya gaya.
Tata nano utni biknahi rahi thi jitni sochi thi aur Tata company ko ek aur mar pada is khabar se.To Nano ka future wahi par khatm ho gaya.
Tata nano dream car thi,sasti bhi thi,jordar marketing bhi tha,aur ek do kiso se is car par koi asar nahi padne wala tha to phir Tata Nano ko failure kyu dekhni Padi?
Very simple reason for failure of Tata Nano car is "Marketing"
Tata company ne marketing galat tarikese kara tha.Tata Nano poor-middle-garib logo ki car batayi thi. Jab tata nano midle class logo ki car hai to reach persons ku lege. Bas yahi mat kha gayi company middle class logo ki dream car bolke.
Tata Nano ko marketing karna tah ki Tata nano is secondary car for indian peoples. Tata company kar diya ulta. Agar nano ko secondary car batayi gayi hoti to ajj har ek jo person ek car ke sath ek sochi car us karta hai in city chalane ke liye uski dream car banjat Tata nano.
Tata company Nano ko secondary car batake ajj bhi market kare to aur bhi company ko benifit ho sakta hai.
By Dk's ComPANy
very nice car.
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